Social Media Team with a strategic mandate for customer relationship Essay

Social Media Team with a strategic mandate for customer relationship management - Essay Example Media thus helps a business organization to gather consumer base. Media also has the influencing capacity to make a product good or bad. People in the society generally have a strong faith in the advertisements and the displays of various offerings on a media source. In the present scenario, with the advent of newer technologies like internet, the term social media has been expanded to few other aspects also. These aspects include the use of e-commerce related tools like customer relationship management, forums, social networks, and social news. Social media related applications consist of Google, YouTube, and Face book. Customer relationship management has been a major addition to the business related marketing segment (Safko & Et. Al., 2009). Social media, as a medium of communication, has a huge amount of option and also a wide spectrum. Social media in the modern era has gained popularity with the advent of internet. People in different parts of the world have been able to share ideas, know about their culture and society by using the internet. Internet has brought the people of the world much closer. Internet has provided business organizations a different option of promoting and popularizing their products. Social media have expanded in its horizon with the innovation of social networking. As per the study of Nielsen in 2009, social networking and also blogs written by different people have been the 4th most well-liked online activity in the United States (Bonde, 2009). Social media along with social networking have changed the method of communication and connection among people. These technologies have caught the imagination of people in all the age groups throughout the world. It has enabled business organizations to reach out to a wider audience with their offerings. Internet and email are the two sources mostly used to

Business report Essay Example | Topics and Well Written Essays - 1250 words - 2

Business report - Essay Example Likewise, Reebok-CCM Hockey is one of the planet's biggest originators, makers and advertisers of ice hockey gear and identified clothing with two of the planet's most prevalent hockey mark names: Reebok Hockey and CCM. This report provides valuable information about the company’s current Status and future opportunities for improvement (MarketLine, 2013, p.ND). Current Status Leveraging solid mark portfolio to create a vigorous retail foot shaped impression The association is leveraging its marks to create an in number retail presence and increment benefit edges by expanding retail bargains as a rate of aggregate bargains. The association's divide of own-retail has developed significantly and at present Adidas works 2,401 stores for the Adidas and Reebok marks worldwide. So as to guarantee fitting combination and presentation at the purpose of deal, the association either operates its stores itself (own-retail and e-business forms) or works together with its wholesale friends for example mono-marked establishment stores, shop-in-shops, joint steps and co-marked stores. To further improve its retail operations, Adidas has a midway crew which works nearly with the association's business sector conglomerations to drive the exhibition of the Adidas and Reebok retail operations worldwide. With a specific end goal to further develop its retail foot shaped impression, the association plans to open around 100 to 150 Adidas and Rebook stores and rebuild around 180 stores throughout FY2012. Adidas' solid mark portfolio and improved retail presence empower less demanding client review and encourage it to drive topline development and further bolstering accomplish aggressive good fortune over its companions. Keep tabs on exploration and infrastructure has helped ceaseless advancement of new features Adidas gives critical resources and thoughtfulness regarding item growth, process innovation and buyer understanding research to improve items with imaginative and notab le characteristics for its two marks: Adidas and Reebok. Indeed, in demanding the earth, the association kept up its speculation on R&D. Adidas used E115 million ($160.1 million) on R&D in FY2011, an increment of 13% over FY2010 (Borowski, 2011). The Adidas Innovation Team is answerable for the growth of new advances and thoughts in all key item classifications for the Adidas mark. The crew is partitioned into aggregations that concentrate on attire, footwear and fittings, inside which there are single feature centre classifications like ball, football (soccer), American football or cross-class venture regions for example clever items or vigour administration frameworks (padding innovations). Notwithstanding its inward R&D undertakings, Adidas likewise acquires a constrained measure of R&D dexterity from generally made exploration friends, incorporating University of Loughborough (England), the University of Calgary (Canada), the University of Michigan (the US), the University of Er langen-Nuremberg and the University of Freiburg (Germany), and also Waseda University (Tokyo, Japan). This methodology permits a more stupendous adaptability and quicker access to know-how as contrasted with significant time and assets needed if advanced inside the association. Throughout 2011, Adidas likewise banded together with

Islam and Its Manifestations Essay Example | Topics and Well Written Essays - 1000 words

Islam and Its Manifestations - Essay Example From the essay "Islam and Its Manifestations", it is clear that Muslim people believe in the absolute truth of their faith that is perceived by Qutb as the refusal of science’s acceptance. The rhetorical question arises – whether they become happier at the realizing that Islam is not so universal. In the capacity of spectacular example, the barbarian times of Arabs’ seizing of Persian and Greek knowledge are cited. It is the period when they show their brilliant capacity for sciences that can serve as a bright manifestation of nowadays senseless of Islamic rejection of scientific development of Muslim people. Opposite to al-Afghani's idea, Qutb feels sorrow for the present position of Islam world that â€Å"†¦ fell again into ignorance and became the center of religious fanaticism†¦Ã¢â‚¬  (Qutb 26). The author wonders why Muslims must live in unknowing after such a great contribution to the world science. The all mentioned aspects suggest that Islam i n its various manifestations is the somewhat contradictory issue. The common belief is that it is one of the firm religions as it has adopted the doctrinal beliefs which are perceived by Muslims without question. Still, such a nature of absolute faith has not only its benefits but the implications as well. The bright example of the latter is the impossibility of scientific progress in the conditions of Islamic closed nature. Islam still does not recognize even the possibility of awareness of Muslims with all the advances of science.

Inheritance Essay Example | Topics and Well Written Essays - 1500 words

Inheritance - Essay Example (a) Direct transfer to the successor: this is used within continental Europe, also other countries that have imitated their civil law systems. It also was in use under the English feudal system for land. This facet of the law hereditary from England subsisted in Qld. (b) Dual scheme of transfer: valuable and delegated succession, concerning individual representatives such as the perpetrator, the management, the public trustee, sharing the legal identity on death also supervising the property for the profit of creditors with beneficiaries. This scheme is now embraced commonly within the common law jurisdictions. The major benefit of this system is more capable supervision, through one individual or else a group of people acting together as being accountable. This is a lot easier for the creditors. 3. By way of family provision legislation below which a Court may perhaps diverge the provisions of the will of the departed if inadequate provision is made for the wife, kids or added dependants of the departed. This restricts the testator's liberty of testation1. Case 1 ) Alex needs to draft a will , firsthand within that will he needs to specify that he intends to , give as gift to his sister one of his , Chattels personal: These are the tangible goods, which can be stroked like the fixtures, clothing, wristwatches and so on. He will need to specify Contingent legacy, which is a gift within a will which relies on a specific incident taking place. As a Trustee Claire and Doreen hold his property and maintain it on his behalf. Form Alex can use his Will, which would be a legal document to leave as a gift his painting when he dies. Legally, a trust is a link which subsists when an asset is taken by individuals known as the Trustees for the advantage of another individual known as the beneficiaries. The Trustees have the power and lawful rights of the assets however they are required to use their powers only for the advantage of the Beneficiaries. As by law no gift is made when the Trust is recognized, there are no inheritance tax inferences. Now in this case because the situations recognizes a trust , Alex can besides his will also do the following to make sure the gift is given to his sister after his death: Alex must think about utilizing the element of a Discretionary Gift Trust. In this way Alex can hold on to plasticity over the selection of the eventual Beneficiaries i.e. the individuals who will obtain the profits below the trust. These Beneficiaries consist of the Settlor's wife, keeping in view the fact that she too is not the Settlor, children and grandchildren, brothers as well as sisters plus their matter as well as any individual designated by the Settlors to the Trustees in script. This means, Alex can do this by initially drawing a will and then convening a discretionary gift trust, both of these acts will make it easier for his sister to be receive the gift he wants her to have

Statement Of The Project Objectives Essay Example for Free

Statement Of The Project Objectives Essay The present project endeavors to create, edit, and distribute software in the educational and training field. Specifically, the current project aims to (1) create a separate company, ACM Software Inc., in order to complement the current mission and vision of the parent company ACM Consulting, and (2) to explore opportunities to expand the present business to include the international market. PROJECT DESCRIPTION The present project entails the involvement of the following departments: Project Management, Small Business and Entrepreneurship (SBE), Operations, Sales and Marketing, Accounting, IPO, Human Resources and Business Information Systems (BIS). The Project Management is mainly responsible for effective and efficient management, including formulation of the Communication Plan, Project Schedule, and Weekly Analysis of Project Schedule. BIS is tasked with the creation of the ACM Software website, website hosting, marketing design, product description, and product pricing; SBE with delivering a complete document presentation of the new business proposal to the client ACM Consulting, in accordance with their mission of training and education. This will be accomplished through various media such as video, audio and CBTs with distribution via the internet as a web service, audio CD, DVD, published books and pod casting for both video and audio and streaming video media. The BIS-created website providing detailed information on the product(s) being offered and the means to purchase these shall be based on the ACM Consulting-proposed educational software. This would serve to market the product as well. Operations will be responsible for establishing a manufacturing plant for the software production and packaging, as well as developing a time-and cost-efficient distribution and transportation strategy. Initial plans include distributing and storing the product in various warehouses all over the United States. The IPO team shall make all necessary arrangements pertaining to the incorporation of the new company ACM Software, Inc. including the necessary legal and administrative paper work, documentation and drawing up of company reports such as scope statements, status reports, and project schedules, and company presentations (via PowerPoint). In addition, IPO is tasked with analysis of business formats and selection of states in which to incorporate ACM Software Inc. Sales and Marketing working at 100 percent efficiency, aims to create the subsidiary company ACM Software, Inc. under the ACM name, within a year. The Accounting department shall prepare the financial statements for ACM Software, Inc. The financial statements shall incorporate income statements, balance sheet, and statements of cash flows to provide a detailed report of the company’s assets, liabilities, stockholder’s equity, income and expenses. In addition, they too shall prepare annual company budgets for ACM within the next five years. All the above-mentioned departments within the organization of ACM Software, Inc. shall communicate in the most effective and efficient manner, within and among themselves. REQUIREMENTS OF THE PRESENT PROJECT The present project requires several outputs from the different departments. Project managers must strictly enforce all deadlines to actualize the final project in its entirety. To do this, proper coordination and communication between management and all the departments, including performance monitoring, evaluation and feedback, shall be encouraged and pursued. SBE shall conduct a research on ACM’s current product line and target market in order to determine existing and future needs and concerns of customers; undertake a research on the software market to effectively outline ACM’s competition and better comprehend consumer needs in the software tools industry worldwide, for possible future product and market expansion; and brief ACM Consulting representatives on existing product lines being offered by the company. The information collected shall facilitate the creation of a full product line that will be of benefit to the nation, and possibly even markets abroad. HR shall recruit and train future employees; formulate the Technical Skills and Education requirements for employees, based on recommendations from all hiring managers; and devise and process the Benefits and Compensation packages for employees.   The Sales and Marketing department requires coordination with other departments to properly and accurately define and design successful marketing campaigns for the 360 Sports training suite. The Marketing team requires product specifications and data from the SBE, to create and implement proper branding; as well as specifications from the BIS on desired graphics and other materials necessary to build an appropriate web presence in order to market the product suite online. Sales and Marketing require access to the Accounting team, to ensure that all needed financials are exact and available; Furthermore, Marketing shall work with the Accounting department to ensure that the Sales Forecasting is on target with those of the other teams, as w ell as in line with company expectations, projections and goals. Operations will be required to assist Sales and Marketing to order and set up the computer hardware and software applications needed for the successful transportation and delivery of the product suite to dealers and distributors. The Operations department is primarily responsible for overseeing the construction and subsequently the operations of the company plant facility for the manufacture and packaging of the software product. The Plant facility specifics must meet the following requirements: 1. The manufacturing plant is to occupy a minimum of 4,000 square feet in land area. 2. The erection of a 33,000 sq ft. building, which will serve as the main distribution centers. 3. The plant is to be equipped with the following: a.) 10 CD/DVD duplicators, which can copy 20 CD/DVD’s at a time b.) 10 high capacity label makers c.) 5 industrial CD packing machines d.) 4 trucks Business Information Systems (BIS) is in-charge of (1) website hosting; (2) marketing design; (3) product description and (4) product pricing. Technical Requirements of the ACM Software, Inc. website are as follows: a. Website will support 150,000 visits per month / 5000 user visits per day b. Bandwidth transfer up to 15000 Mega Bytes per month / 500 Mega Bytes per day c. Website compatible with web browser versions Internet Explorer 5.0 and Mozilla Firefox d. Available 24 Hours per day / 365 Days per year e. Web host must provide Internet service redundancy For the Accounting Department, it shall require (a) computations for Start-up cost; (b) Sales figures; (c) List of Expenses from all departments of the company ACM Software, Inc.; (d) Figures on the number of employees needed to work for accounting department, to be forwarded to HR; and (e) Estimated future sales and expenses, within the next five years of company operations. Meanwhile, the creation of the IPO team shall be based on the decision of senior level management whether the company, ACM Software, Inc. shall be privately or publicly-held. The IPO team shall conduct research on existing law firms and draw up recommendations on the choice of law firm which could best address the specific needs of the company, as overall project plans of the company need to conform to existing rules and regulations as specified by law. One or two underwriters from a carefully chosen field of investment banks shall be selected, to present the company with all existing regulations and restrictions which may affect company operations. Specifically, the IPO department is required to accomplish the registration of the company, ACM Software, Inc.; selection of the state wherein to incorporate ACM Software, Inc.; election of directors for the corporation, ACM Software, Inc.; preparation of the articles of incorporation; formulation of the corporation’s by-laws; drawing up of the shareholder agreement; regular meetings with the new directors of ACM Software, Inc. after their election to the board; issuance of certificates to the corporation’s initial stockholders; and obtaining all necessary business licenses and permits from the: a.) Federal Government b.) State Government c.) Local Government PROJECT BOUNDARIES Each department and aspect of operation of the company ACM Software, Inc. has to operate within a given set of boundaries, to ensure efficiency, attainment of set goals and quality performance. The project managers are in no position to carry out the work specific to a particular department due to lack of technical know-how and intimate knowledge of detailed day-to-day internal operations of each and every department. SBE is severely limited by lack of expertise on software programming, and thus will no longer be responsible for the programming of the software produced by the company. SBE would instead focus on overseeing the creation of working prototypes of the product and present a detailed presentation of possible packaging for the product. The project boundaries for HR include but are not limited to: final decisions for all compensation and benefits conclusions (to be approved by senior management, i.e. the Board of Directors); the full implementation of all training systems; and screening of hires through an appropriate staffing process. The Sales and Marketing department is largely dependent on the decisions of the SBE. The company product offerings as selected by SBE will define the potential for sales, revenue and growth of the company ACM Software, Inc. It is also important to note the highly competitive and well-established nature of the software industry, with many companies, including recognized industry giants, competing for shares in the software market. As a relatively new market player, ACM Software, Inc. is engaging in an industry that may or may not see the need for additional products and service offerings. The Operations department will essentially collaborate with the Accounting, Human Resource (HR), and Project Management teams to select facility location best suitable for the production and distribution of the ACM-manufactured software. It shall conduct research from which to base their recommendations on the best possible location, wherein labor costs are minimal; resources are abundant and readily available. Furthermore, it shall assemble the facility layout best suitable for the training of staff and the manufacture and production of the software. The Operations team shall also collaborate with the Accounting department to draw up an equipment list needed for the production of the software, and forward all the necessary data reports to the Human Resources department and the Project Management team. As in-charge of operations, the same department will orient and facilitate the roles and conduct of other teams in the areas of production and product distribution. BIS shall function within the following set of boundaries: 1. Shipping rates will be fixed per total dollar amount of items ordered. 2. Non-existence of â€Å"Search† functionality within the ACM Software, Inc. website. 3. Saving and/or e-mailing of the shopping cart in the ACM Software, Inc. website to another recipient shall be barred. 4. An end-user 800 x 600 pixel resolution is to be maintained for the ACM Software, Inc. website. 5. The same ACM Software, Inc. website shall not employ a Shockwave Flash or an ActiveX Plug-in. 6. Visa and MasterCard are the only honored means of on-line payment for purchase of ACM Software products. 7. The ACM Software, Inc. website shall be in the English language. As for the Accounting department, its boundaries are set to payroll, sales figures, financial statements and the company’s tax return. IPO is primarily bounded by the price of the company name, as determined by the legal underwriters. The corporation’s name, ACM Software, Inc. has already been agreed-upon by all major parties involved. PROJECT DELIVERABLES As overseer of the overall performance of the entire company, Project Management has to ensure that all departments are delivering expected outputs at the highest level of efficiency and productivity possible, in line with the set corporate goals. Specifically, project deliverables for the successful creation of ACM Software, Inc. are as follows: †¢ A Sports Education Simulation Software Packet †¢ A â€Å"How To† Financial Education Simulation Software Packet †¢ A Business Process Simulation Packet for Human Resources. †¢ A listing of the items that will be included in the software package †¢ A detailed description of what each product will offer †¢ A sample of the designs for each product label. †¢ Draft working plans of Training Systems for all departments †¢ Complete job descriptions for all employees †¢ Benefits and Compensation packages †¢ New employee orientation package †¢ Organizational Chart for ACM Software, Inc. †¢ Weekly status reports †¢ Domestic Marketing Plan †¢ Weekly Status Reporting †¢ Project Schedule †¢ State-of-the art and fully operational software manufacturing plant facility, with appropriate office space (for management, programming, production, testing, packaging, and shipping). †¢ Purchasing of office furniture †¢ Purchasing of packaging equipment and materials †¢ Purchasing of manufacturing equipment for production †¢ Security equipment †¢ Blue print of building †¢ Logistics for distribution and transportation of ACM Software products, inclusive of but not limited to the following: a.) Warehouses 33,000 square feet in area b.) Four (4) units fully functional delivery trucks c.) Security equipment †¢ Fully functional and user-friendly ACM Software, Inc. corporate website, with the following features: a.) Shopping cart feature, which allows for â€Å"Quantity Change,† â€Å"Delete item,† and â€Å"Update† b.) Customer log-in c.) Dynamic product page with an â€Å"Add to cart† button †¢ The above-mentioned website will contain the following pages: a.) Home b.) About Us c.) Products d.) Downloads e.) Customer Login f.) Customer Support g.) Contact Us h.) View Cart i.) Technical Support j.) Terms and Conditions k.) Privacy Policy †¢ Domain name purchase and reservation †¢ Website and e-mail hosting for domain name †¢ 150 e-mail accounts to include individual accounts for each employee, sales, technical support, customer service, and webmaster. †¢ Income statements †¢ Balance sheets †¢ Statements of cash flows †¢ Budget †¢ Start- up cost †¢ Analysis of business formats and states to incorporate in. †¢ Registration statement †¢ Legal paperwork and proper documentation to set up the corporation, ACM Software †¢ Legal and administrative paperwork for IPO creation †¢ Company reports as to obtaining IPO status and official IPO and legal recognition †¢ Status Reports †¢ Scope Statements †¢ Project Schedules †¢ Presentation Slides PROJECT CONSTRAINTS Several factors need to be taken into consideration, as these limit what can be done in a humanly possible manner towards the successful implementation of the project. Project management is constrained by the individual performance of the different departments within the company ACM Software, Inc., as well as its given mandate and resources at its disposal for the project actualization and attainment of company goals and targets, as set upon by the company board of directors and the senior management of the parent firm ACM Consulting. SBE has to contend with several different variables limiting what the team can accomplish. Foremost of these constraints is time. It is important to note that software programming is a time-consuming process. Thus, deadlines on product development and manufacture need to take this nature of the software programming process into consideration. Another would be finances, which limit the number of programmers to be employed in product development and manufacture, as well as in the other aspects of company operations, i.e. sales and marketing teams, website development, technical support, etc. Product development and manufacture would also be primarily based on the needs of clients and the target market. Proper coordination and cooperation from the other departments are also imperative, as the other teams’ performance may affect the overall company output. Staffing for the different departments involved in the project cannot be initiated until all hiring managers have successfully submitted the appropriate job details, educational and skills requirements of their necessary staff personnel to the HR department. In addition, the HR Department must abide by all government guidelines and policies in hiring employees. Employment of all hires as screened by the HR is subject to senior management approval. For Sales and Marketing, time is also a major limitation. The current project aims to create a subsidiary company under the ACM name within a year (roughly 365 days), requiring the Sales and Marketing Department to perform at one hundred percent efficiency in order to accomplish this undertaking. To do so, it needs the cooperation of several teams, as well as the full support of Project Management. The HR department plays an important role in assisting the Sales and Marketing team through efficient staffing of all open business development positions with capable and dedicated personnel, as well as approves and acts on new requisition requests. Of course there is always the possibility of open positions being filled at a later date than initially expected, and/or new requests for additional personnel being denied. Budget constraints also prove to be a vital limiting factor. In order to effectively market and sell ACM Software products, adequate investment must be made in product marketing. Sales training, marketing research, staffing and product advertising may prove too costly for the company. A minimal budget for product marketing may reflect on overall sales figures. Due to various factors and other externalities, many aspects of this project are still subject to change. It is important to note that there are occurrences, i.e. force majeure, acts of nature, etc. beyond the control of the personnel in-charge. Such constraints include, but are not limited to: †¢ Changes brought about by the seasons. Cold weather can cause severe constraints on human, as well as mechanical productivity, logistics concerning delivery and transport of materials, which may be delayed due to unfavorable weather conditions. †¢ Delays in the construction of the plant facility, its operation, production and delivery of products caused by unattained, expired, or incomplete permits and other legal documents, of which the overall responsibility is with the senior management of the parent company, ACM Consulting. †¢ The cost of labor and materials may vary due to economic factors, among others – i.e. domestic inflation, labor unrest, legally mandated wage hikes, etc. Therefore, any indirect and unforeseen market constraints may also impact the execution of the project. †¢ Union mass action and possible conflicts with management would inadvertently affect plant production and possibly cause delays, among other problems, in operations. †¢ Faulty construction and other infrastructural defects, as well as technical failures in acquired machinery may prove costly to the company. In some instances, stop-gap measures, structural repairs, refitting and refurbishing may cause operational delays and other problems such as loss of productivity. For the BIS, it is primarily limited by time constraints, including the finalization of all necessary reports and recommendations based on data gathered in cooperation with other departments (e.g. project scope) due on the 31st of August, 2007, prior to the official company project presentation. This report would be comprehensive, and includes accurate information and specific plans for the design of the company website, the projected budget for the BIS individual group operation, as well as integrated key figures and projections from the Sales and Marketing, Operations, Accounting, and Project Management teams. Other constraints are: †¢ Availability of appropriate software and limited computer availability for key accounts personnel. †¢ Limited user access power and system restrictions. †¢ Availability of information and necessary coordination with different departments. †¢ Time frame for project completion. †¢ Adequate staffing and employee availability. For the IPO, areas of concern include efficient staffing, employee availability and time constraints in the formulation of the company resolution. Other constraints may consist of financial and legal issues, inadequate time for the processing and submission of paperwork and other necessary requirements, very strict and restrictive deadlines, and unforeseen political restrictions which may arise depending on developments in the socio-political scene. PROJECT PARTNERSHIPS Project Management as overall project overseer is to work closely with all the other departments, as well as report directly to senior management of the parent company ACM Consulting, and the elected Board of Directors of newly-created firm ACM Software, Inc., for company reports and project updates.   SBE is to work closely with clients for product feedback and to evaluate other possible market opportunities. Together with the Sales and Marketing Team, SBE is to develop strategic goals for business development and product line expansion. Meetings and updates with the Project Management team on a regular basis as to department operations and attainment of stated goals are also necessary. Then of course close coordination with the Accounting department in order to work out department budgets and financial constraints hindering the SBE team’s performance and effectiveness. The Human Resources Department will basically work with all other departments for their staffing needs an d employment compensation packages. The Sales and Marketing Department is to work closely in tandem with the SBE, BIS and Accounting Departments. Operations will be working with the HR Department to establish specific staffing requirements for the plant facility, acquire budget specifics from the Accounting department for strategic planning and purchasing of appropriate facility sites, obtain time tables, working schedules and Operation goals as evaluated and approved by the Project Management team. The BIS web development team is to be in direct collaboration with the Project Management, Operations, Accounting, and Sales and Marketing forces. As for the Accounting Department, it is to work closely with all departments, as each and every aspect of operations requires adequate funding. Specifically, its inter-department partnership would focus on the following aspects: †¢ Project Management to evaluate and approve the calculated start up cost, and to draw up managerial expenses and management costs of the company ACM Software, Inc. †¢ Sales and marketing for drawing up accurate sales figures, revenue projections and calculated marketing expenses †¢ HR Department for hiring and employee expenses, particularly employee wages and payroll expenses. †¢ Operations Department for the bulk of incurred company expenses, as channeled through financing the acquisition of the plant facility, plant operations, production and distribution of products, and systems implementation costs. †¢ BIS for drawing up expenses related to Website development, website hosting, and domain registration. †¢ SBE in calculating the projected and actual overall expenses related to its department operations, as well as opportunities for product line and market expansion. IPO would work hand-in-hand with the Project Management for regular updates on the company IPO status, communication and coordination with senior management for the resolution of possible legal problems which may arise, and with the Accounting Department for financial concerns. PROJECT ORGANIZATIONS †¢ Anna Popek—ESFJ: Extraverted, Sensing, Feeling, Judging – HR †¢ Towana Elmore—INFJ: Introverted, Intuitive, Feeling, Judging – HR †¢ David Pariso ¬Ã‚ ¬Ã¢â‚¬â€ESTJ: Extraverted, Sensing, Thinking, Judging – HR †¢ Diana Ramos – First Vice President of Operations (Myers Briggs type ISTJ) †¢ Anand Soni – Director of Operations (Myers Briggs type INTJ) †¢ Brijesh Patel – Second Vice President of Operations (Myers Briggs type ENTJ) †¢ Cindy Paredes – Operations Manager (Myers Briggs type INFJ) †¢ Allen Peterson (ESTJ) BIS †¢ Luke Dyson (INTJ) – BIS †¢ Michael Hoegerl (INTJ) – BIS †¢ Isha Khatri (ENFJ) – Accounting †¢ Purnima Patel (ENFJ) – Accounting †¢ Nirali Shah (INFJ) – Accounting †¢ Sevil Mursalova, Financial Analyst (ENFJ) – IPO †¢ Julia Ortega (ESFJ) – IPO †¢ Miriam Juarez (ENFJ) – IPO

Production possibilities Essay Example for Free

Production possibilities Essay The production possibility frontier PPF is a curve that shows all efficient combination of output in an economy when the factors of production have been used efficiently and optimally. (Lipsey et al 355). Assume an economy produces 2 goods (x and y) and technology is fixed and resources are fully utilized.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To produce more units of x means that more resources will be transferred and less output of Y will be produced. The reverse is also true as production of more units of y reduces the production of X units. To produce more units of X may require that labor be increased. This reduces the labor for Y produced. Increasing the production of one good translates to increased ‘sacrifice’ or cost. The opportunity cost of producing X in terms of Y increases with the production of more ‘X’ commodity and consequently lesser units of Y are produced.   The opportunity cost increases as more of ‘X’ or ‘Y’ units are produced because although some resources may be suited for the production of both commodities some may not be efficient. For instance, diverting all laborers in X production to Y production may not yield effective results. To obtain 3 units of Y (1) unit of X is given off.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The production possibilities frontier is based on some assumptions. There are two goods or commodities in the economy and it shows the trade offs between them. It assumes that common resources are used in the production of the two commodities. There is fixed technology. Technological changes could influence the production of one good over the other. There is full employment and fixed resources. These assumptions would be more applicable in the short run as opposed to the long run. (Lipsey et al 368). Production along the curve is termed as efficient. Therefore point d, c and e are efficient points of production operating within the economy’s capacity or at optimal. Production at point (a) is attainable but inefficient. Such combination is less than what the economy is capable of producing. Resources are not optimally utilized and hence the inefficiency. Production at point (b) is attainable given the economy’s capacity.   Ã‚  Ã‚  Ã‚  Ã‚   Land, labor, capital and entrepreneurship are the common or most recognized factors of production. Land entails natural resources that are at times modified and contribute to the production processes. Land varies in terms of its fertility. It is fixed but can be improved or renovated for instance swampy areas. (Lipsey et al 400).   Labor or human capital is also an important factor of production. Labor is the human resources or people who work. They include professional engineers or technicians capital includes ‘building machinery and tools. Labor is human be it effort be it mental or physical capital is man-made goods. People have varying skills and expertise resulting to varying wages and salaries. Labor can be improved through training. Capital is mostly used to refer to ‘financial ability’ but it includes the equipment or machinery that have to be put in place for successful production of goods. Entrepreneurship refers to the risk takers who operate businesses. They receive profits as laborers receive wages.   Ã‚  Ã‚  Ã‚  Ã‚   The PPF is a downward sloping curve due to the principle of increasing costs. (Lipsey et al 370). Increasing the production of X leads to a decline in the production of Y. It is concave to origin.   Ã‚  Ã‚  Ã‚  Ã‚   Production at point (b) can only be possible when the economy experiences growth, which could be due to various factors. Increased supply of resource for instance discovery of oil would increase the supply of natural resources as an increase in population due to migration would increase labor. Improvement in technology could lead to a more efficient and effective means of production that could shift the PPF outwards.   Ã‚  Ã‚  Ã‚  Ã‚   Point (b) lies outside the PPF and the economy needs to increase its efficiency, factor resources or improve on the technology. Similar goods have a downward sloping straight line PPF showing that the opportunity cost between them is constant.   Ã‚  Ã‚  Ã‚  Ã‚   Point (a) shows that some resources are unemployed and thus wasteful. An economy could be operating at this point if some of its resources are lying idle or if the resources are being used inefficiently in production.   Ã‚  Ã‚  Ã‚  Ã‚   Using previously used inefficiently resources efficiently as well as employing previously unemployed resources would also help an economy produce at ‘b’. Operating on the curve means that resources are used effectively to producing along the curve is better for the economy. Works Cited: Lipsey, Richard and Ragan Christopher. Microeconomics. Toronto, Addison Wesley Longman. Tenth Edition. 2001.p 355-450

How Does Culture Affect Media?

How Does Culture Affect Media? Assignment question: How culture affect media, and media affect culture? Discuss. Introduction How culture affect media and media affect culture? Today in the twenty-first century, there is no doubt that with the social development media and culture have an intimate relationship, which can interactive affect each other. Media culture is the dominant form of culture which socializes us and provides materials for identity in terms of both social reproduction and change. Media can be any means of communication to influence the public broadly, such as television,newspaper,magazines, internet and other communications ways. Media is becoming to an essential part of our social life today. In my opinion, culture is more difficult to define. I found a definition, which is more accurate, is that â€Å"Culture is symbolic communication. Some of its symbols include a groups skills, knowledge, attitudes, beliefs,values, hierarchies and motives. The meanings of the symbols are learned and deliberately perpetuated in a society through its institutions.† In the definition of media and culture both mentioned about communication that can be the most important element for media and culture. It is undeniable that media and culture have an interactive impact for each other. In this subject I am willing to introduce how culture affect the media in the first part, I will describe culture affect media through two aspects which are technological development and different country culture. Then the second part I want to argue how media affect culture through some positive factors and negative factors that media not only bring cultural communication to people, but also may bring some destructive influences on culture. Culture affect media Culture has a huge impact on media communication ways and adoption. I have a point of view that media rapid development and the rise of new media are the result of the cultural needs of people. Science and technology culture Science and technology culture is a significant factor to promote media development. Media technology which enables communication has evolved with time because of the ever-accelerated updating of science and technology. 1. Newspaper Newspaper can be the main communication way in the recent period. Because written communication flourishes of ongoing technology, for instance, the invention of paper and the printing press. Also with the massive use of paper, newspaper as a carrier became the earliest mass media in the world. That read the news on newspaper was nearly the only way for people who want to take the latest information before the invention of television. 2. Television The invention of television was no single event or series of events. It depends on a complex of inventions of development in electricity, telegraphy, photography and motion pictures and radios. It can say to a big step of technology progressive advance. The first TV’s came back In the 1920’s accredited to Scotsman John Baird, then later on in the 1960’s color TV took off, a way of enhancing the viewing experience bringing the viewer closer to the real thing. Television directly leaded to a global media revolution when television started popularized to the average people around the world. Television use electric to transmit active visual image that can let more carrier such as television news, drama and even advertisements can spread information to more people. 3. Internet The advent of the Internet created a new media age after the traditional media. Media communication ways not only be limited to four traditional media of newspaper, magazine, television and radio. The beginnings of computer networks with the Advanced Research Projects Agency (ARPAnet) project in 1969 created by the United States Department of Defense. But the Internet actually began to rapid development and commercialization in 1990’s. For example, many valuable and well-known websites such as Google, eBay and Amazon established in 1990’s. After that, the world entered into the network age in the twenty-first century. New media gradually replace the power of traditional media due to the grow up in the cyberculture, also the impact of traditional media is diminishing slowly now. The ever-accelerated updating of science and technology brings a new media heyday for people. In addition, the rise of social media is fast and prosperous on the Internet and smart phone. Social media can be any website, technology or apps to allow people to write, share, discuss and communication. And social media is a platform or tool that people share ideas, experiences and perspectives with each other. And the Apps on the smart phone provided more opportunities to develop social media. I think that the smart phone is a great contribution of science and technological culture, which can changes people ‘s lifestyle and makes the mode of transmission more convenient. The invention of smart phone also accelerates the development of new media. Media structure is constantly changing, we never know how the media will change in the future with the technological progress. Science and technology culture is just one reason affect media. Cultural differences People have different behaviors, beliefs, attitudes, values, hierarchy and religions by cultural differences. I will focus on how different country culture and religious culture affect media next. 1. Different country culture At first, different country cultures always affect media. It is common that people usually have the similar way of thinking in the same country. Nevertheless, different counties must their own culture and lifestyles. So for media, the attitude of government can influence how people to think about media. The media control of government is a very important reason that impact the development of the media in some ways. We can through compare the Chinese media and western media to show the differentiation of media culture between different countries. Western media have the free press that they can report the news more objectives and rational. Government can allow media provide various views to them due to the capitalist system. Media can make a comment on their state leaders or an act of government to their options. In America, media sometimes will make some fun of their president Obama even they will criticize him some conduct if they think it is improper or incorrect. Western media be relaxed and have uncontrolled freedom of speech in the overall environment. But it is rarely possible to happen in China. China is one of only a few remaining socialist countries in the world. That is a unique existence when the world almost combines into a globalization capitalist system. It is exactly because of this socialist culture that Chinese media have been in a very embarrassing situation. The Chinese government has long kept tight reins on both traditional and new media to avoid potential subversion of its authority. Its tactics often entail strict media controls using monitoring systems and firewalls, shuttering publications or website. Chinese media still do not have freedom of speech even they have already improved this situation a lot due to social progress and the development of new media now. Chinese media always report the positive coverage for the reports which involved government. And the attitude of Chinese media is never can say the bad words against the Communist party and government. Especially the traditional media is fully controlled by the government. But the rapid development of the Internet helps people to get more information sources from new media. As a whole, because China is a single-party system country, government will still strictly control the media speech and I think it will be difficult to loosen the control in the future. Socialist culture can be the most important reason to affect the media in China. 2. Religious culture Secondly, religious culture also will affect people have different attitudes for media. The power of religious culture is formidable and unexpected for believers. The core values of religion are beliefs which can affect people’s ideology. But the news generally will involve religious issues sometimes. Inevitably, Media and religions usually have conflicts because some radical words will burn some believers which is religious extremist force up. Some media will yield to the pressures of religions and avoid to mention the sensitive topic of religious culture. Nevertheless, some media not afraid of religious forces. They believe no one can kill their ideas. I want to give an example that everyone must be heard the Charlie Hebdo shooting accident. It is appalling that three heavily armed masked gunmen opened fire in the Paris office of French satirical magazine Charlie Hebdo on Jan 7th, 2015. It resulted in the death of 12 people, including four cartoonists. Gunmen reportedly shou ted We have avenged the Prophet! When they stormed the office. Charlie Hebdo was found in 1970. It uses satire to target politicians, police, bankers and religion with its inflammatory headlines and garish cartoons. This magazine has repeatedly caricatured Muslims and their beliefs finally cause this appalling accident. But many people around the world support Charlie Hebdo to resist this attack and they think Charlie Hebdo can be a symbol of the freedom of speech. People have different beliefs make religious culture sometimes are controversial. Some media ignore to report the religious issues just because they are afraid of the religious extremist force pay attention to them. Media must be more careful to report the topic of religious culture. Media affect culture Nowadays, the rapid development of the media has a huge impact on the communication of cultural exchange in the whole world. For mass media, the paper media started an extensive cultural impact from the beginning, then the digital media significantly affect the cultural communication in the twenty-first century. Although the traditional media have some limitation and unidirectional in some ways to transmit information. But new media have brought a digital communication age for the world, which can eliminate the obstacle of time and space via the media. I willing to focus on how new media affect culture in the following paragraphs. Online culture Online culture has formed from the development of the Internet and new media. An increasingly wide range of information, ways of business, services and entertainment are now commonly make available and accessed online or through digital media. The Internet is regarded as being unique and offering something they cannot get elsewhere. Online culture is an information culture based on the Internet without national boundaries and region. People enjoy the equality, freedom and virtual of the online information. As far as I concerned, media not only has many positive influences on online culture, but also has some negative impacts on it. 1. Communication and exchange Firstly, online culture brings the convenient and efficient communication and exchange for people through constantly the development of the Internet media. In the past, people maybe need to spend a lot of time searching the information before the rise of new media. But now people can find everything they want on the Google. Google is a carrier that has indexed billions of pages and makes it easy for you to find a website or page in an instant. It is no exaggeration to say that Google almost contain the culture of the whole world. Then Wikipedia provide an enormous knowledge network for people as the largest single source of free information in the world. I believe that Google and Wikipedia are irreplaceable media for the developmental progress of online culture. For instance, if we want to learn some information about America history, we will just have to open the Google website and enter the search keywords, then we can find the information in the Wikipedia website that we no longe r need to take some times to find and read books. Personally, all online media fully embody how online culture produce convenience and efficiency to people. Nevertheless, online culture is a double-edged sword. The past fifteen years weve made significant advances in technology. The internet became more popular and then we use many social media to online chat. Now we live in a digital age where almost every people use laptops, smart phone and iPad. Do you feel close to people or further away when we cannot separated from the social media? I dont know how many times Ive sat down in a room full of people and have seen nobody talking to one another. Ill see several people sitting there on their phone or other type of mobile distraction. People are increasingly lack of face to face communication, even always playing smart phone while friends meeting. Stop your smart phone addiction, we should look up at the real world what you are missing around you. Maybe we cannot deny new media bring too many contributions and conveniences for our life and culture, but I hope people can also find some good things around us in the real world instead of alw ays use smart phone and indulge in online culture. 2. The decline of traditional culture Secondly, the rapid development of new media actually impacts some existence of the traditional culture. Online culture is gradually becoming dominant culture while the communication media are continually going through significant transformations in the age of the Internet. However, facing the online culture rising, traditional culture is slowly declining is a crisis that new media bring to us. Because along with the e-book and various apps popularized, which people can finish those all thing just on their phones or computers, there are fewer and fewer people willing to use dictionaries, read newspapers or go to bookstores. I can understand the media development can be a mirror of social progress, but I am not willing to see the decline of reading from paper even many bookstores face collapse. In my hometown, my favorite bookstore has moved to a place where more faraway but have cheaper rent. They cannot pay the expensive rent due to the decline of customers and profits. Although we cannot stop the ever-accelerated development of society, but I hope more people can realize that we need to protect and retain our culture. Children This chapter describes the negative and positive effects of media on children. Computer and other media use can influence children’ s neurological development, cognitive development, sexual behavior, attitudes, knowledge and perceptions of self as well as involving the use of substances such as drugs and alcohol. The positive impact is media produce many learning opportunities to study all aspects of knowledge, and also media enrich the space time of children’ s life. However, negative media effects for children cannot be ignored. For example, children who view a large amount of violent programming, can become desensitized to the violence and become more aggressive in their own play and other behavior. Furthermore, media have negative effects on the health of the children. Children spend too much time listening MP3 will impact their hearing and use phone or computer for a long time will give children decreased vision. In my opinion, parents should encourage children rea d more books and do some outdoors sports. Economic effects New media have already formed industrial clusters to produce the huge effects of social economy and culture. Under the information-based society and market economies conditions, new media became the most important way for the modern economy to keep information communication with the social environment and the target public. In an era of information surplus, If the companies want to survive and development, they will be able to convey the product message to target audience effectively. Today because people devote a significant amount of their daily time to digital channels, the Internet has become a highly precise, interactive mass medium. New media can produce the best possible result for economic effects in public information communications. Business advertising on various digital media, such as search engines, email, social media and Apps. Advertisements make a contribution to business economics and bring great benefits to media at the same time. In addition, the advent of new media also brings the new culture of economic industry, which represented by internet industry, mobile communication industry and digital media industry. Especially, the continuous expansion of the scale of the new media drives the development of other relevant industries, such as website construction, website maintenance, content provide, technical service and other industry developments. New media give a new pattern for economic culture. Cultural globalization Media cross the distance between the people around the world to bring a globalized world for us. Cultural globalization is the inevitable result of social progress. But It is undeniable that the new media is an important role to promote the culture becomes more globalization and cultural fusion. In my opinion, culture has become more globalization with a variety of ways since World War two. Media make the range of cultural communication more broadly. Whatever the traditional media or new media, they both bring culture to people around the world. Social media is one of them have great impact for the communication of culture. The advent of social media makes information sources this proper noun becomes popular. Social media provide an equal and public platform for all people, including government, media, companies, personal and so on that everyone can release the information and see the information on the social media platform. If this platform becomes globalization, it will make people to share the various information and culture more convenient around the world. We are increasingly both bound together and separated by the globalized networks of information communication technology. Regardless of what kind of social media, such as Facebook, YouTube, Google and Twitter, they all play an increasing role in cultural integration and this influence of globalization. Facebook can be a good example to show how social media affects culture. Facebook is the biggest social media website in the world. This social media website has gradually changed people’s life since it founding in 2004. Facebook be successfully developed to have global users, then it resulted in the globalization of information and more cultural exchange. Different cultures are connecting and integrating while people from different places are communicating with each other on Facebook.