Leadership in Health Care Organizations Practicum Coursework - 4

Leadership in Health Care Organizations Practicum - Coursework Example ice and professional while showing me what I was required to do, the responsibilities that a nurse should observe, and the code of ethics required when dealing with patients among other things. She encouraged and helped me to become a better nurse. However, as soon as I had understood the environment well and known some of the responsibilities that I was given as a nurse student, she started acting differently. She made me do most of her work especially the daily duties that she knew were less likely to be supervised on a regular basis. She sent me to check on her patients, bring her the files and medicine for those patients and sometimes administer medication to them. Sometimes, she even sent me to bring her personal things such as food and snacks. She said that I was returning the favor she did to me when she introduced me to the roles of a nurse in the hospital and that the roles she gave me would help me become a better nurse especially the fact that I was young. I did not like t he way she treated me because she used and manipulated me but I had to do what she wanted because if I did not, she would have written a bad report for me. I felt that the nurse leader did not value me but only used me. According to servant leadership, the issue of purpose for a leader is to help those under him or her be the best they can be and develop both professionally and personally by cultivating an atmosphere that allows the subordinates to do so. However, the nurse leader’s actions were contrary to this observation by servant leadership. Although she helped me grow professionally, she failed to help me develop personally and never cultivated an atmosphere to allow me to develop professionally and personally (DelHousaye & Brewer, 2004). The issue of purpose in the servant-leader paradigm could have yielded a more beneficial outcome for the leader and yourself in the sense that it could have helped the nurse leader to develop my professional life with humility rather than

Week four assignment (history) Essay Example | Topics and Well Written Essays - 750 words

Week four assignment (history) - Essay Example vocation was introduced, meaning that American soldiers were not allowed to shoot at the enemy combatant unless they were shot at first, yet this was a full-blown conventional war which was unforgiving because it was fuelled by the communist ideology and actively supported by the communist USSR. Later on, the same soldiers were made to wait for approval to open fire on enemy combatant, in the ROE. In part, this was also a source of anger for the individual soldiers felt that they were being restricted merely for political reasons, and not serious considerations: American Presidents, wanted to maintain America’s international reputation as a country that values life. Battalion Commanders unlike individual soldiers serving under them had a wider threshold of operational freedom. Interestingly, Battalion Commanders had more operational freedom than their superiors even though they seldom fully utilized these powers. Battalion Commanders were accorded the power to use their discretion depending on: the nature of military operations they were discharging; and the type of force they were presiding over. Battalion Commanders such as Col. David Hackworth who served in the 101st Airborne Division adopted guerrilla war strategies to match Vietcong’s strategies. This was informed by strategic, other than political reasons. The ROE accorded Division Commanders more power at the platoon, company and battalion levels. Nevertheless, there were ROE-informed limitations such as the Division Commanders not being allowed to engage in divisional-sized combat. ROE had bifurcated Division Commanders into on-line and off-line categories, with the former being the only category being the only one allowed to engage its platoons on operations and patrols, provided that the group was being led by commanders. Division Commanders nevertheless were nevertheless restricted by institutional policies and Corps Commanders, and thereby making this group a hindrance to the effectiveness of

Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 1500 words - 1

Corporate Social Responsibility - Essay Example gained much coverage in the media these days and various supporting and contradicting views about the implementation of this theory in the business are arising. Economists do not deny the existence of corporate social responsibility, but different economists define the responsibility differently. Some economists like Miltion Frideman criticize the idea saying that business is most responsible when it makes profit efficiently not when it misapplies its energy on social projects. (Frideman, 1970). On the other hand, Ralph Nader, defined responsibilities as inclusive of measures necessary to safeguard the interests of society. â€Å"It is hard to imagine the rise of the modern consumer movement without the leadership, resourcefulness, and sheer persistence of Ralph Nader†. (Bollier, 2010). In this paper, I am going to write about the impact of incorporating the concept of Corporate Social Responsibility (CSR) into a corporation’s business and working system. The potential benefits of achieving the CSR through business ethics will be weighed against the financial losses incurred by the corporation and its share holders in way of fulfilling the CSR to evaluate the eligibility of CSR to be adopted in a corporation’s business. The business ethic theory requires corporations to consider it their ethical responsibility to greatly look after the wellbeing of their employees, stakeholders and the society besides focusing on making profits. According to (Agalgatti and Krishna, 2007), there are basically two theories namely the Teleological theory which analyses the results to judge if an action was right or wrong, and the Deontological theory, which classifies duty as a moral category that is not influenced by results. They also noted that the discussion on business ethics is conducted on either or both of them. Basically the business ethic theory necessitates the consideration of social benefits beside making money. On the other hand, (Leave this line as it is

Thermodynamics and Heat Transfer Lab Report Example | Topics and Well Written Essays - 750 words

Thermodynamics and Heat Transfer - Lab Report Example Conclusively, the above experiment was not as successful as expected; it had a percentage error of about 22.63%. Notably, it will be upon the person doing the experiments to be keen and incentive whilst doing the experiment to ensure a more successful experiment. These errors might have been occasioned by misreading the measurements therefore giving inaccurate records; Equipments used were inefficient therefore unreliable and inadequate time was given for expansion. Some of these errors can be reduced by recording several readings of the water temperature, allowing adequate time of heating of the metal by the steam do expansion and being accurate and keen whilst reading the measurements. Thermal expansion is very vital for engineering format mostly in contraction and expansion, due to the temperature variations. Models used in these formats that have distinct coefficients of thermal expansion may not give room for contraction and expansion of units thus causing stress. This can be demonstrated during the building of bridges and buildings (Moaveni, 2011). Notably in welding, its important to use different coefficients of expansions to join two different metals. This is so because while metals are cooling down, tensile stress will be induced in one metal whilst compressive stress will be induced in the corresponding metal. Tensile stress may make the subjected metal to occasion a hot crack during welding or rather a cold crack in service, otherwise the asaid stresses may be relieved mechanically or thermally. A relevant example of this is the austenitic stainless steel/ ferrittic steel pipe butt joints that are viably used in energy-conservations mechanisms (Moaveni, 2011). Conclusively, the experiment can be noted as prospective with a minimal percentage error of 4.55%. Notably, for accurate results these errors can be reduced by various ways such as noting down multiple readings and conducting the experiment several times, thereafter

Writing problems for high school students Research Paper

Writing problems for high school students - Research Paper Example On top of the list is the anxiety that many students have when the adjustment to college writing is a necessity. According to â€Å"Writing Anxiety†, since many are not accustomed to it, there is the feeling of mild confusion. As expected, when this issue goes unnoticed and unresolved, it leaves the student in an awkward position. This is because many fear asking questions lest they seem daft but it is not the way it ought to be. In order to resolve this, the teachers should explain in details what college-writing entails. Secondly, letting the students understand that it is normal for anxiety to exist where one has never been before is a great help to them. Additionally, anxiety can also be overcome by showing the students their strengths as opposed to highlighting weaknesses. In other words, whenever a student feels inferior because of not understanding the style of college writing, it is vital to show them that there are other strong areas to focus on. Unlike in high school where students would write using any words, college-level writing prohibits usage of some words. Normally, this puts a block in the inexperienced student’s way because formal language has to be used. For instance, in college writing, the use of pronouns is hardly allowed; colloquialism and abbreviation of names are strictly to be avoided.

Three arguments Essay Example for Free

Three arguments Essay Word critical argument analysis essay, focuses on three professional essays and how these authors construct their arguments using opinion and evidence. There are many different ways in which authors can construct their arguments. In the highly controversial topic of legalizing marijuana I found three very different styles of arguments in which the authors backed up their opinions with facts. In my reading of these arguments each writer had there own style. The first essay by Stephen B. Duke, Cannabis Captiva Freeing the World from Marijuana Prohibition, the second Medical marijuana laws in 50 states: Investigating the relationship between state legalization of medical marijuana and marijuana use, abuse and dependence, and the third Poll: Nationwide Marijuana Legalization Inevitable, each essay had a different way in proving there arguments. The authors all used the same tactics in persuading the audience. Arguing why marijuana should be legalized. In the first Essay written by Stephen B. Duke, Cannabis Captiva Freeing the World from Marijuana Prohibition, the author provides you with historical facts to back up his argument. He starts with how marijuana was used daily in certain cultures and goes through time showing that government abolishment is impossible. He states that government regulating the drug is possible specifically if the ban is lifted. In this argument it shows that the abolishment of alcohol only brought violence, crime and criminal organizations. In this essay it states that in the United States, large criminal organizations maintained by violence and bribery increasingly control the networks that distribute marijuana. By ultimately legalizing alcohol the government could control who it was sold to and the consumer could also rely on the quality of the liquor. By comparing marijuana with alcohol he argued that by abolishing marijuana only causes more problems and creates no way of containment. If marijuana was legalized the government could create sanctions and put control in there hands, creating no need for organized crime. The author used facts in history to support his argument. In this essay, Medical marijuana laws in 50 states: Investigating the relationship between state legalization of medical marijuana and marijuana use, abuse and dependence, the authors took a survey taken by individuals who lived in states where marijuana was legal and residents of states where marijuana was illegal. Cerda (2011)† We combined abuse and dependence into one outcome, since empirical findings indicate that it better captures the underlying prevalence of cannabis use disorders than dependence or abuse alone. While substance use disorders were originally conceived as a bi-axial syndrome with dependence capturing more physiologic dimensions of addiction and abuse capturing more behavioral consequences, there is now substantial evidence to indicate that abuse and dependence criteria, including cannabis use disorder criteria, represent a uni-dimensional construct† (para. 10). In this argumentative essay the writer takes the results of the survey and concludes that there is a strong relationship between use, abuse and dependence in states that have made marijuana legal. This argument shows that by keeping it illegal there are less people who use, abuse and become dependent on it. The author used a survey in which took results of states where marijuana was legal and where marijuana was illegal to support his argument. In the article, Poll: Nationwide Marijuana Legalization Inevitable, the author doesn’t argue a side either for or against marijuana. This article gives the results of a survey taken nationwide regarding marijuana. According to Kwtx (2014) ‘The telephone survey found that 75 percent of respondents — including majorities of both supporters and opponents of legal marijuana— think that the sale and use of pot eventually will be legal nationwide.†(para. 4) In conclusion he states that the results reflect nationwide marijuana legalization is inevitable. Without picking a side he concluded a survey of what people think will happen in the future either for or against its legalization. Although the poll didn’t reflect the fact that full legalization of marijuana is or isn’t wanted it shows you three fourths of a majority think it is inevitable that it will be legalized. This author used a survey without having an argument to support his article. Reference Duke, S. B. (2010). Cannabis captiva: Freeing the world from marijuana prohibition. Georgetown Journal of International Affairs, 11(2), 83-90. Retrieved from http://search.proquest.com/docview/910990356?accountid=458 Cerda, m. (2011). Science direct. Retrieved from http://www.sciencedirect.com.ezproxy.apollolibrary.com/science/article/pii/S0376871611002742 KWTX. (2014). Retrieved from http://www.kwtx.com/centraltexasvotes/home/headlines/PollLegalization-Of-Pot-Nationwide-Is-Inevitable-253584841.html

Different Marketing Plane Of Cadbury

Different Marketing Plane Of Cadbury The main aim of this assignment is to analyse, describe, introduce Cadbury company in Indian and international market as a leading chocolate brand but main focus on Indian market. This summary elaborate all about Cadburys marketing plans that how they design successful marketing. marketing strategy that they describe how maximize product manufacturing efficiency with minimization malfunctioning and what ideas behind developing market, media technology that describe why how important role in advertising, manufacturing process goods delivery, product promotion this impact regard with current and future marketing objective to create customer vale in the market. TABLE OF CONTENTS SR. NO. TOPIC DESCRIPTION PAGE NO. 01 CADBURYS MARKETING PLAN 03-06 CURRENT MARKET SITUATION 03 OBJECTIVE OF CADBURY 03 OPPORTUNITY OF CADBURY 04 MARKETING STRATEGY 04-05 FINANCIAL CONDITION 06 IMPLIMANTATION AND CONTROL OF CADBURY MARKET 06 02 MARKETING ENVIRONMENT OF CADBURY COMPANY ON THE BASIS OF; 07-10 INTERNAL ENVIRONMENT 07 EXTERNAL ENVIRONMENT (microenvironment and macro environment) 07-10 MARKETING MIX 10 03 TECHNOLOGY AND MEDIA IMPACT ON CADBURY COMPANY 11-13 INNOVATIVE MANUFACTURING PROCESS 11 DIFFERENT ADVERTISMENT SOURCE 12-13 04 CADBURY FUTURE MARKETING STRATEGY 14-16 FUTURE MARKETING 14 FUTURE DEVELOPING PLANING ON THE BASIS OF MARKETING STRATEGY 15-16 05 REFERENCES 16 06 APPENDIX PART A Q.1). Using academic learning briefly outlines a marketing plan for an organisation of your choice. Situation of current market Cadbury company is second more demanding company of chocolate in the market. It has largest share price in Indian market that is near about 75 percent of total market share, which indicate customers attraction in its product which easily available in the market. The idea behind this situation is its affordable price of product with more customer satisfaction as compare with other competitor like AMUL, NESTLE etc., (kotler, 34 cadbury) Analyse of opportunity and issue In the Indian market Cadbury company has following SWOT (strength, weakness, opportunity, and threats) that analysis opportunity; Strength High market share value due to large business in Indian market as well as international market. Strong brand reputation in the Indian market, so company has good position in the market. Cadburys target market is large which is very wide in its same field market. weakness Fears about product demand fulfil or satisfy because it has large target market population. Less growth rate due to less production capacity that means not able to match rate of demand of product in the market. Delay in new quality product launch in the market due to this sometime get negative impact in the market. Opportunity Cadbury company is well stabilised company, so it has opportunity to develop its product with less competitiveness whereas, other new company can face more difficulty with more competitive for brand and product establishment. Cadbury company has tremendous marketing strategy in Indian market so by which it can use for develop new product with accreting growth rate. Threats Threat during new brand launch with same product, in the market. Threat with increasing market competition within same field. Threat with change in government rules and regulation for the company. Objective of plan Cadbury company has main objective to launch successful product in the market with specified time period. It apply effective marketing strategy to perform target objective plan, apart from this, it also apply ecommerce strategy for analyzing product performance growth or financial condition of the market. Cadbury company aware about marketing condition regarding their product and always try to give more quality product in the market and get more financial budget. Marketing strategy Marketing strategy is very much related with marketing objective. Marketing strategy is basically describe logic (thinking) of manager by which company create and achieve customer and relationships respectively. This is very useful for achieving accomplish target market. Below are some marketing strategy points which is use by the Cadbury company; Customer satisfaction Cadbury Company has first motive of customer satisfaction by their product that are related with best quality, design of product and cost (high or low) of product depend upon consumer. Market categories (segmentation) and targeting Cadbury is confectionaries company so its market segment basically realize on children, adult and on female population due to wide consumption source of chocolate. It has also target to expand market in rural areas. There are different types of customer and their different need. So Cadbury Company classified the customers need or requirement on the basis of different chocolate category like geographic ( moulded milk, wafer category) and demographic that is given below. Demographics classify on the basis of domestic (Indian city) as well as international. Platinum Tier I cities such as Delhi, Mumbai, Bangalore and also in International market. Gold Tier II cities such as Pune, Coimbatore also in international market. Silver Tier III cities Rest of urban India Market position The position based on customer need and expectations. Cadbury prefer ladder theory for determine position in the market and identify customer need and then they will target. The customer need is divided into three parts. The Base Focus on the product attributes. The Middle Focus on the functional benefits of the product. The Upper Focus on the emotional benefit obtained from using the product. Fig 1. STP implementation for a produc Fig.1. STP implementation for a product Fig 1 shows the steps of Cadbury Company that need to adopt the target, segments and position to take the market. Based on this Cadbury has positioned itself to capture the Indian market. Financial condition Before start the new project, every organisation keep focus on budget. Now, this time Cadbury market is very strong (market share value customer support) as compare with any other which has same field competitor. In order to improve sales Cadbury is currently focusing its marketing efforts mainly on the Titanium and Gold cities where they hold a market share of 60%-70 %. Implementation control of Cadbury market During implementation of project Cadbury company recommend some control to achieve successful market and keep company more demanding. It take 4 to 5 months time duration for monitoring performance of its product in the market. It always keep focus on profits and effective solution of it. Cadbury company has wide range of distribution centre so it is able to increase its efficiency during new product launch or any other occasions. It modified and control its product and product manufacturing process as per demand by market and end customers. (reference by book kotler www.cadburyindia.com) PART B Q.2). Critically evaluates your chosen organisations marketing plan, in particular relation to its marketing environment. Environment Analysis or Marketing Environment of the CADBURY Factor or Elements that affect the environment of Cadbury industry. Internal customer play essential role in developing company market with full potential and satisfy end customer by its product. The marketing environment is changing at the fast rate. Generally, there are two types of Environment Analysis recommend by Cadbury company. Following are two types, This analysis based on, Cadburys Microenvironment (customers, competitors, distributors, and suppliers) that affect its ability to earn profits. and Cadburys Macro environment forces (demographic, economic, technological, political-legal, and social-cultural). Customer /Vendor Cadbury marketing and customer around the world i.e. Domestic market (India) as well as International market or customer/ vendor; AFRICA:- Kenya, Nigeria, South Africa ASIA :- India, Sri Lanka, Vietnam, Mongolia, Malaysia, Yemen, Cambodia Myanmar AMERICA:- Peru Chile, Brazil, USA EUROSIA / EUROPE:- CIS-Russia, UK (England and Wales). And other. Distribution / Logistics Cadbury also has one of the largest logistic networks distribution set up in India covering each and every state. Cadbury distributes its products through 20 depots and 4 C F agents and a network of 5500 stockists. Cadbury covers almost 40% of retail chocolate in India. One of the largest chocolate distribution setup in India. Covering the entire geography of the country. Competition/ competitors In India Cadbury has many comparator like Nestle, Amul, Parle etc. they are also good in the market and give fight competition in the market. Cadbury industry has advantage in brand vale, valuable market share and well developed products. Cadbury competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Cadbury Brand Image; Cadbury name is enough for its popularity. Comparison based on various parameters like branding, awareness, performance, presence, etc. with an international market. CDM INTERNATIONAL BRANDS Fig2. Brand Image: Cadbury v/s International Brands This fig2. shows that CDM (Cadbury dairy milk) has been successful in capturing the hearts of their customers with their marketing campaign so far. Demographic environment (explosive population growth) In the demographic environment, Cadbury organisation always keep attention on his market position and also aware of worldwide population growth, related with different cities, region, nation and try to fulfil all requirement by ethical source. Economic Cycles and Inflation Cadbury economic forces strongly affect firms and their customers; Cadburys enjoys a market share of 72% in Indian market and up to 82%of annual saving from current market. Cadbury invest up to Rs 15 crore (Rs 150 million) on imported machinery to achieve quality product so that get more benefit form market. Cadburys innovate new packaging style of Dairy Milk with economical acceptance without any compromise in its product, so that Cadbury market get inflate. In the economic arena, Cadbury keep to focus on income distribution and levels of savings, debt, and credit availability. Political Legal support Cadbury industry have vital link with leaders and politician to get more advantage in business market environment, they have a strong economic rate in domestic market due to government reorganisation. for this sometime get more benefits that the industry get more enhance profits. Cadbury firm always follow the rules of government and maintain, all requirement like plantation in campus and many more and implement new law by the courts. Social-cultural This part is very much familiar with Cadbury organisation because its main root in India, As we know India is festival country where many religious festivals celebrate every year and such type of occasion, verities of sweets and chocolates are sell, in also many other function like birthday, social party. So, in social culture occasion (arena), Cadbury Company understands customers special need and provide (launch) effective quality product in the market. (kotler 95, Cadbury) Natural environment In the natural environment, Cadbury industry aware about raw-materials shortages, increased energy costs and pollution levels, and the changing role of governments in environmental protection. (kotler 95, 102 , Cadbury ) Technological environment Cadbury Company recommends innovative technologies in business to get enhance profit as an accelerating rate. They have automation based manufacturing unit to get more production in less time with higher quality. Cadbury prefer ISI and ISO satisfied machinery. All area having Wi-Fi facilities to share or distribute information to each other. Cadbury IT sector is one of the best in his field. (kotler 95, cadbury) MARKETING MIX OF CADBURY Eclairs is one of the famous product of Cadbury Company, the reason of this product famous is its quality that very much acceptable with cost and cannot be comparable with some other brand, test that cannot be forgettable, attractive packaging with attractive designing wrapper, acceptable quantity size with reasonable price. Eclairss publicity is very attractive way, which is by personal relation, sale promotion and TV advertisement which is in any place like home, street, local bus, train, etc. that is not more expensive so cost of Eclairs is not high as comparable with other company. Cadbury chocolate should be in every pocket is a main target of Cadbury company. (Marketing management, by Philip kotler, page no 12, 13) PART C Q.3). Identify and evaluate how technology and new media could impact the firms future marketing plans. Technology impact for the Cadbury company Cadbury Company adopts innovative technology by customers, markets, and suppliers demand to unify and modified business and business strategy (it is planning by manager that can reduce complexity and make planning for future development) respectively. Technology implementations provide productivity increases during manufacturing with the help of innovative or modified instrumentation and machinery and also provide against malfunctioning. protect data against unsecure threat which can never accepted by Cadbury company, and more benefits to the Cadbury organisation in different area like create new product by customer demand and take more than acceptable benefits, Cadbury use reposition method to protect market share against competition. They use technology to provide cost reduction production by automation process with high accuracy and more perfection in quality product, and also use for innovative delivery that related with fast and time management delivery as per consumer demand. C adbury accept wide range of technology like PLC (programmable logic control), SCADA (supervisory control and data acquisition), and DCS (distributed control system) for minimization in malfunctioning during manufacturing of product this control system also provide successful and perfection rapper of the product. They also prefer technology that enable time to time information sharing with employee, improve communication between members, and all process should be easy to execute without taking any risk. Cadbury Company has wide range of information technology system by that they are able to keep all information about all loyal/ existing customers and all new customers. Media impact for the Cadbury Company In Cadbury company media technology play very vital role for marketing communication by which they attempt to inform and persuade customer or consumers directly as well as indirectly about their products and brand with the help of media. In an indirect marketing Cadbury prefer word of mouth system in this way, people to people or customer to customer oral and written communication. In a direct marketing Cadbury prefer Personal selling system in this way, Cadbury representative make face to face interaction with one or more purchasers for the purpose of making presentation and procuring orders. Innovative Technological market system, Cadbury give first preference of this media technique for marketing advertisement that this direct marketing system to improve their marketing by use of electronic shopping, TV shopping, telephone, fax, e-mail or internet to communicate directly with solicit to his customer. Public relations and publicity system, Cadbury recommend this system to promote his particular products by the arrange of seminars, speeches, and banners decoration in famous stores or shops (super markets) and famous street etc. Cadbury company promote his particular brand product with the help of sponsors during special occasion or events like sports (cricket, football, etc.), entertainment (TV shows), festivals, etc. They also recommend promotion of his product by sales promotion like fair trade, demonstration, etc. So advertisement is main tools for Cadbury Company to promote his brand image to all over the world. Media is source by that company can reach to the customer and customer can get all information about selected company, so media provide strong relationship between company and customer. Media play an effective role for developing Cadbury market. Cadbury Company advertises their product promotion by cartoon picture and famous celebrities like film actor or sports player, these advertisements categorise between children to adult respectively. In different segment they are use emotional line based on major themes, during media advertisement. For examples; Chocolates for all, children to adult and theme is Cadbury as a perfect expression of love. Chocolates for all events and theme is real test of life. Chocolate for special occasion and themes is I will do anything for Cadbury dairy milk. Chocolate for any time and theme (in Hindi) is kuch meetha ho jaye The main strategy behind these above themes is to replace sweets as a chocolate and create brand image to get the strong position in the market by the media advertisement depicting. Cadbury industry has specified cities categories for a media advertisement like, Tier 1 Tier 2 (domestic cities), Tier 3 Tier 4 (international cities). So, media technology both are primary need to the development of Cadbury industry in future market because time to time continuously change in customer demand is major problems and this problem only resolved by adopt changing technology at time to time in the future market due to customer satisfaction is main motto of Cadbury industry. Indeed; media tools is superior power tools with technology support by that Cadbury market can get positive impact and more benefits in future marketing. Fig.3 Advertisement area of Cadbury company (reference by book kotler www.cadburyindia.com) PART D Q.4). Discuss sustainability with regard to the firms marketing strategy, in particular how it might affect the firms reputation in the future. Cadbury company change their strategy at time to time depend on customer demand and market condition. It always developing decision to create new product with grantable profits together with company. Following are the some market strategies which are recommended by Cadbury Company; Increase in international market setup to expand marketing business globally get more sales of the product and brand publicity. Plan to expand business as in marketspace (digital i.e. shopping by internet) and also in marketplace (physical i.e. shopping in store). Generally their more concentration on e-commerce business regarding future marketing. E-commerce business is nothing but it is on-line market which are prefer by more urban area customers and sometime rural area customer also take advantage in this innovative marketing strategy, this is time saving strategy, this is more valuable because todays customer has no time for shopping, so this modern era is very effective. In this type of marketing there is no requiring more space and big office, only need for computers and internet connection. The main goal of this strategy is to provide enhance business marketing with customers valuable feedback. This marketing always cheaper than store market price. It always intend to care about customer satisfaction and there value of the money so they always keep focus and provide cost effective and benefit considerable product in the market. Cadbury company also offering exchange marketing strategy by that customer can get benefits with new product by exchange with old product, example old or expiry date chocolate replace with new fresh chocolate. Price reduction strategy without affecting quality is the main concern factor and that can be happen by the new offers, discount and implement nearest logistics and distribution centre. They has modified distribution centre with technological effect by that customer or logistics can communicate information about product go to the market easily without any barrier. The idea behind this communication is to provide chocolate more social cultural product in the market. Cadbury organisation has special team for market inspection that they always try to find weakness (linkage in packaging, numbers of bytes are broken, not able to stay long in outer environments) in the product and their remedies. So that customers get much more quality product from Cadbury company. The new ideas come through customer suggestion response in that they describe problems regarding product so that Cadbury Company gives first customer priority. Apart from customer suggestion Cadbury also follow opinion from scientist, media agencies, etc. New product (develop variety of different flavour chocolate) creation is one of the best strategy parts of Cadbury organisation as in the developing edge because new products create new market that allow to Cadbury company enter established strong market and provide cost reduction on new product. They have separate team work, which is only consider and search children demand and test because children like most chocolate. The future strategy against competitor is main aim of Cadbury company, to improve their performance better than other organisation by their perfection in quality product, reasonable price of the product, promotion as high as possible with technological innovative media, services that should never down in the future, response speed more higher than other company or organisation during goods delivery, high level of duties during any complain from customers. They strategy also aware about market share value that depend on separate area and they wish to increase market share value in future that are depend on urban and rural area where crowd, child young youth population is high. Generally these people recommend brand position with quality so Cadbury Company intend to expand brand position quality in the market with some offers gifting process. The above descriptions illustrate the future strategy and how effect improvement in future marketing operation profit of the Cadbury Company. The same time management also perform their role that check inner firm environment condition i.e. relation between employee or staff his working performance, focus on business strength, focus on product weakness, financial, share price and manufacturing condition and outer firm environment i.e. market condition, customer attraction, etc. indeed Cadburys management department duly concerned there place about chocolate in globally market place. They aim is to find opportunity in international market with above strategy through higher quality, better service, lower price, higher market share, continuous product variation improvement, regular product innovation, entering high growth markets and more customer expectation to make brand more demanded. (reference by book kotler www.cadburyindia.com)